One thing people might misunderstand about me is assuming everything I'm working on eventually makes it to my website or social media.

Hell no. 😂

I've always separated what I do into two categories:

Public projects and private projects.

And they serve two completely different purposes.

Public Projects

My public projects are usually the things I'm genuinely passionate about and want people to see.

These are the brands, websites, concepts, products, and ideas where I enjoy showing the process.

I might talk about them.

Put my name behind them.

Post updates.

Show the design.

Explain what I'm building.

Sometimes the money is important. Sometimes it's not even the main reason I'm doing it.

I might simply think:

This shit is cool. I want to build it.

Public projects let me experiment, build my portfolio, meet new people, establish credibility, and put ideas into the world that represent how I think.

I'm proud of them.

I want them attached to me.

But then there's the other side.

Private Projects 😂

These are completely different.

My private projects are usually much quieter.

And ironically?

Some of these are the real money makers.

No launch announcement.

No 37-tweet thread explaining the business model.

No screenshots every time something works.

And definitely no:

“BUY MY COURSE AND I'LL SHOW YOU EXACTLY HOW I DID IT!!!”

😂😂😂

Why?

Because if I have something that's REALLY printing me money, why the fuck would my first instinct be to teach thousands of strangers exactly how to replicate it?

Think about that.

Sometimes the smartest thing you can do with a profitable system is…

shut the fuck up and let it work.

Now, even though I just mocked the whole course-selling trend, I don't KNOCK the hustle.

Why?

Because I'm not a fuckin' HATER. 😂

Just because I wouldn't reveal certain money makers doesn't mean I have to sit around pocket-watching somebody else because they decided to monetize their knowledge.

That doesn't mean every person selling education is lying. There are legitimate reasons to teach, consult, or turn knowledge into another revenue stream.

If somebody has valuable information and people are willing to pay them to learn it?

Get your money.

It just isn't how I choose to handle certain private projects.

Personally, everything profitable doesn't need an audience.

Some shit just needs to keep making money.

Everything Doesn't Need to Become Content

I think we've entered an era where people feel like if something isn't publicly documented, it almost doesn't exist.

Made money?

Post the screenshot.

Started something?

Announce it.

Found an opportunity?

Make a video explaining it.

Figured out a system?

Sell the blueprint.

I'm almost the opposite.

There are things I'm extremely loud about.

And there are things where you will never know what the hell I'm doing.

Both can coexist.

Privacy doesn't make the project less successful.

And publicity doesn't automatically make something more successful.

They're just different strategies.

Public Builds the Brand. Private Builds Something Else.

Public projects have helped people understand who I am.

They show my creativity.

My interests.

How I approach markets.

How I build.

They're also how new relationships and opportunities can find me.

That's valuable.

But private projects give me something completely different:

Separation.

Everything I do doesn't have to become part of my identity.

Everything that generates revenue doesn't need my face attached to it.

And every competitive advantage definitely doesn't need a fucking tutorial attached to it. 😂

There's something powerful about having businesses, systems, investments, or projects doing exactly what they're supposed to do without needing public validation.

You Can Have Both

That's really the point.

You don't have to choose between being somebody who publicly builds and somebody who moves quietly.

Do both.

Have projects you're insanely proud to show people.

Build cool shit.

Take risks publicly.

Let people watch certain ideas develop.

Use those projects to build your reputation, network, and creative identity.

And then?

Keep some shit for yourself.

Have something that doesn't need applause.

Something that doesn't need likes.

Something that doesn't need people asking:

“Bro, how'd you do that?”

It just works.

I've never believed my entire business life needed to be publicly available for inspection.

Some projects are meant to be seen.

Some are meant to represent me.

Some are meant to satisfy my creativity.

And some?

They're meant to sit quietly in the background and print. 😂

Those might be my favorite ones.