Get to know how my mind actually works — the unconventional ways I challenge outdated thinking, and the weird mindsets quietly holding you back.
What most people think but never say about me: cocky, arrogant, Mr. Know-It-All, full of himself, opinionated, a smart ass, hardheaded, stubborn, too much, a handful, what does this kid even do, all that and a bag of chips, someone you can’t tell shit, someone who needs to be humbled, and who does he think he is? Anyway, I’m Trey.

There is no combination of decisions that makes everybody shut up. Here's why tunnel vision matters more than ever, and why I'm doing what I want regardless.
You'll plan to retire with $2 million and call it life-changing, then see somebody else's $20 million and call it “not that much.” Here's the contradiction…
Read →Needing to be right protects your ego. Being correct protects the truth. Here's why unbiased perspective is what actually makes you dangerous…
Read →Sometimes your targeting is fine, the product isn't the problem, and you don't need another funnel. Sometimes your copy just…
Read →AI isn't going anywhere, so here's how I think about metadata, provenance tags, and cleaning EXIF data before I publish…
Read →E-commerce is basically applied human psychology with a checkout button attached. Here's why perspective beats being right…
Read →Every new technology gets the same reaction — the internet, social media, digital cameras, Photoshop, Auto-Tune, streaming…
Read →Everybody's a mind reader now. Everybody's an expert on everything. Here's why tunnel vision, a real team, and a dead ego are the only way to survive it…
Read →Not everything I build ends up on my website or social media. Here's why I separate public projects from private ones…
Read →Betstr is shutting down. The biggest misconception is that it failed because we ran out of money, resources, or ideas. That's probably the furthest thing from the truth.
Read →On my personal social media, I'll post something and basically get the fuck off. You can't play a social media mind game with somebody who isn't watching the scoreboard…
Read →One of the hardest things to learn when you're building anything is figuring out whose opinion actually deserves space in your head…
Read →You'll probably never see somebody come out with some crazy story about how I did them dirty. And there's a pretty simple reason for that…
Read →This summer has felt like one big transition. New jobs, new businesses, new cities — mine just happens to involve a little bit of everything…
Read →If you look through different websites I've built, you might notice they don't all look like they came from the same developer. That's intentional…
Read →I've heard some version of this before: “Bro, you seem aggressive.” And honestly? Yeah. But there's probably a misunderstanding of what people mean…
Read →If you were the kid who was always told “be quiet” growing up, you probably know this feeling well…
Read →I'm always open to meeting new connections, builders, and creative people, but I've learned something over time…
Read →In my last blog, I talked about incognito success — the idea of building real results without constantly broadcasting everything…
Read →One question I get a lot is: “Bro… where's your portfolio?”
Read →Some partnerships don't start in boardrooms — they start early, grow quietly, and resurface when the timing finally makes sense.
Read →At some point I got tired of everybody having their hand in my pocket.
Read →I didn't hide my skills because I was scared to show them. I hid them because most people don't deserve early access to what I can do.
Read →We live in a time where everything is over-explained, over-promoted, and over-shared. Every move is announced before it's proven…
Read →Most people spend their whole lives trying NOT to be hated. Not to stand out. Not to make anyone jealous.
Read →There's a new genre on YouTube that performs better than almost anything else: videos about how everyone is broke and the economy is collapsing.
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